Smart Inbound Marketing

I read a great blog article posted by Mark Gibson on Wed, Dec 30, 2009 which reviews their company’s performance during 2009 while using Hubspot’s software and CMS package. It outlines their situation, what hey learned over the course of the year, what they like about Hubspot, winding up with a sketch of “What were going to do differently in 2010″.

While this is a super plug for Hubspot, it is also a great review of Inbound Marketing and what it can do for a business’s success.

I found this to be a great refresher and an excellent example to point to when discussing Inbound Marketing to my fellow marketing team members.

Thanks for sharing this great review Mark.

Now that I have spent the better part of my free time the last week perfecting the operation plan and design of this blog,  it’s time to start focusing on the whole purpose of this endeavor – providing relevant content that will get me found in organic searches.  The design part of this project was far easier for me than what writing new and relevant content is going to be. Over the past three months, in preparation for this, I have been researching and reading so many blogs on Inbound Marketing and Social Media.  What I have noticed is that most of them are saying the same thing over and over just in different wording.  So if I don’t want to be an echo of every other blog, and I don’t, I have a job ahead of me.

I think perhaps my saving grace will be that I’m not necessarily preaching the aspects of Inbound Marketing for the same reason.  I’m not looking to be a full-time self employed consultant for B2B’s.  I’m not selling a book or acting as a Hubspot partner (although I have nothing but praise for the Hubspot product and the great team of people associated with it).  I have learned a great deal in the last year from many of the leaders in this field from their books, blogs and webinars.  I want to share this with others who have not yet stumbled upon it.  I also want to be able to help them succeed in making their web based marketing customer-effective.

A web designer, a programmer second, and a marketer last, I also have another dream.  I am working with a good friend developing a very comprehensive Content Management System that not only manages website content but also provides an e-commerce solution and works as a tool for managing an Inbound Marketing strategy.  We are busy putting this together and hope to have it available to launch in early to mid 2010.

So, with that said, I guess a good portion of my content will end up discussing this new software and the tools we hope to incorporate.  If you have ideas on what a website would need to accomplish inbound marketing, feel free to leave your comments.

I say welcome because this blog is new.  I did have a content management system site at this address but it wasn’t working the way I intended it to so I decided to build a blog that would connect my personal site, my business site for Done Right Web Design and the Inbound Marketing theme that this URL was meant for.  I’m still looking forward to the start of open conversation on Inbound Marketing but just in a different format that is easier to manage.

I hope you find this site of interest and share it with others.  Thanks for your visit.